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SIGNIFICANCE OF DATABASE MARKETING IN SMALL SCALE BUSINESSES Database marketing is the combination of capturing and utilizing valuable customer data to gain insights for generating relevant marketing strategies. The types of data a business can utilize are 1) Mobile Number - For interacting directly a customer 2) Email - For sending relevant promotions 3) Location - For calculating the frequency of visit based on distance 4) Preferences - For stocking and repurchase purposes 5) Gender - For likes and dislikes 6) Spending pattern - For stocking at the right time to avoid leftover inventory These are just few factors which can help a business cultivate a marketing strategy that suits the interest of their buyers. We are very well aware of corporate giants like Amazon, AirBnb, Uber and Costco who impeccably used customer data to their benefit. On top of that these companies are earning in billions which is quite remarkable. Now o...
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