SIGNIFICANCE OF DATABASE MARKETING IN SMALL SCALE BUSINESSES Database marketing is the combination of capturing and utilizing valuable customer data to gain insights for generating relevant marketing strategies. The types of data a business can utilize are 1) Mobile Number - For interacting directly a customer 2) Email - For sending relevant promotions 3) Location - For calculating the frequency of visit based on distance 4) Preferences - For stocking and repurchase purposes 5) Gender - For likes and dislikes 6) Spending pattern - For stocking at the right time to avoid leftover inventory These are just few factors which can help a business cultivate a marketing strategy that suits the interest of their buyers. We are very well aware of corporate giants like Amazon, AirBnb, Uber and Costco who impeccably used customer data to their benefit. On top of that these companies are earning in billions which is quite remarkable. Now o...
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Some funny quotes to enlighten your day
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I finally realized that people are prisoners of their phones and that's why it's called a "cell" phone. Dear math, please grow up and solve your own problems, I'm tired of solving them for you. If we shouldn't eat at night, why is there a light in the fridge? Some things are better left unsaid, but people get drunk and say them anyway. I will be posting telepathically on all social media today. So if you think of something funny, that was me.
Random quotes to help you
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If mother nature didn't like quotes she would have made the earth flat !!! nobody can make you feel inferior without your permission. lost time is never found again. common sense is genuis dressed in its working clothes. the two most important days in your life are the day you are born and the day you find out why. educating the mind without educating the heart is no education at all.
India vs Australia
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We all witnessed Day3 of the much anticipated cricket series of India vs Australia and it did not disappoint. The Australian batting side was going very strong with the likes of Smith and Labuschagne batting brilliantly. If it were not for the heroics of the Indian bowlers we were looking at a very high score to chase. Ravindra Jadeja was the man of the day as he picked up 4 wickets and made the important run out of Smith which restricted Australia to a innings score of 338. The Indian team also started brilliantly on their innings as Shubman Gill scored a half century to his name and the team finished day 2 on a score of 96 - 2. I think each and everyone of us will be delighted to see India perform so well on the Sydney cricket ground and everyone is waiting to see how this match turns out to be.